Great map of Willanthropy to launch this Remember A Charity Week

This year's Remember A Charity Week (9-15 September 2024) will see the launch of an interactive map of legacy giving, showcasing the impact of charitable gifts in Wills across the world.

The Great Map of Willanthropy* will display a wide range of charitable services and places that have been funded or supported through gifts in Wills to UK charities, while also showing what future legacies could achieve.  

Remember A Charity Week, now in its 15th year, brings together close to 200 member charities, 900 Campaign Supporters (solicitor firms and Will-writers), wealth advisers, and partners to encourage more people to consider leaving a gift to charity in their Will. Whilst our consumer campaigns run all year round, the Week serves as a key moment to equip and activate all those in the consortium’s network to champion charitable legacies.  

Alongside the digital map, a celebrity-backed national PR drive, and new personalised WILL YOU assets for our member charities to use during the week and beyond, we're expanding upon the much loved Be Remembered ‘cast of 2023’ (which includes Frank and his marrow, and Cathy’s disastrous cake), and look forward to introducing three new characters this September. 

Lucinda Frostick, Director of Remember A Charity, says:  

“Remember A Charity Week is a wonderful opportunity for us to inspire people across the UK to leave a charitable gift in their Will, activating our network of legacy champions to maximise reach. We’ll be sharing a mix of warm, humorous and informative content throughout the week, aiming to win both hearts and minds.  

“Charities will often use the week to build organisational support and buy-in for legacies internally as well as externally. For professional advisers, it’s a chance to promote the importance of having an up-to-date Will and deepen client relationships with values-led conversations about the good causes they care about.”  

*Willanthropy is a term for legacy giving, introduced by Remember A Charity in 2023. It has since been used by a wide range of audiences in the UK and beyond, and even in Parliament during the 2024 Probate Inquiry.