Remember A Charity shortlisted for IPA Effectiveness Award

Remember A Charity has been shortlisted for the IPA Effectiveness Awards 2010 for their Pennies from Heaven campaign. The Awards Ceremony will take place on Monday 1 November at Hilton Park Lane where the campaign will be seen by top industry professionals and clients. The campaign is guaranteed a bronze award, with further announcements to be made at the Awards Ceremony. The IPA Effectiveness Awards recognise business transformation and celebrate creativity. Working with creative agency Touch DDB, the campaign generated an estimated payback for charities of £205m and took great steps towards making legacy giving when writing a will a social norm.