Remember A Charity win IPA Effectiveness Award

Remember A Charity has been recognised as one of the UK's most effective advertising campaigns. The consortium was awarded a bronze IPA Effectiveness Award at last night's awards ceremony at the Hilton Park Lane. The Pennies from Heaven campaign, created in conjunction with Touch DDB, generated an estimated payback for charities of £205m and took great steps towards making legacy giving when writing a will a social norm. This year's IPA Effectiveness Awards marked the 30th anniversary of Adlands most rigorous awards scheme. The Awards, which recognise business transformation and celebrate creativity, are open to worldwide agencies, media owners and advertisers. For further information please view the full results.